SMS advertising is a relatively new concept in the marketing world. What is it? Is it effective? Will it help my business?
By the end of this article, you will have learned exactly what this form of advertising is and how it can possibly help you in your business ventures. I hope you find that this article provides you with the precise information you are looking for regarding mobile advertising.
Increase Your Audience with Text Messages
Just so we’re clear, SMS advertising refers to marketing that is carried out via text message. With the exception of voice communication, text messaging is the most frequently used mobile communication techniques.
This fact alone makes this type of advertising worth considering. As each day progresses, more and more phones are able to send and receive text messages. In fact, SMS messaging is available on nearly every cell phone manufactured today.
Why SMS advertising? Much like email marketing or direct mail marketing, SMS advertising allows businesses to inject their information right into the consciousness of potential or returning consumers.
Countless entrepreneurs, companies, and small businesses have found success by adding this weapon into their marketing arsenal. That being said, it is obviously very important that you go about adding this marketing tool appropriately.
Target Your Audience
As with any form of marketing or advertisement, it is important that you target the appropriate audience. For example; there is no use in marketing skateboards via text message if your list consists of people interested in mobile oxygen units. To market efficiently, you must always zero in on your target audience.
It also important to note that it is absolutely not acceptable to direct SMS advertising towards someone who has not willingly offered up their contact information.
Not only is this illegal, but it almost always results in a negative outcome. Regardless of what kind of business you are in, there are plenty of great ways to go about capturing potential customers’ contact information.
If you promise exclusive deals and discounts in return, a customer will almost always willingly cough up their cell number. If you can accomplish this, you now have another primary outlet to use in your marketing strategy.
Short, Sweet, and Efficient
When constructing an SMS advertisement, it is important that you are short, sweet, and accurate. The goal is to relay whatever you have to say in the most attractive and appealing manner without disrupting the recipient.
It may be useful to educate yourself in the line of copy-writing or employ someone who has this sort of ad copy experience.
In order to have a successful SMS advertising campaign, you have to construct very specific text messages. What do I mean by this?
Regardless of what you are marketing, you have specific demographic of person in mind. Be sure to construct your message to appeal directly to your target audience.
In a nutshell, your SMS advertising messages should be a quick and direct call to action. If approached appropriately, SMS advertising can be quite the potent marketing tool.