Skip to content
northafricaunited

promising insurance

  • Advertising & Marketing
  • Oportunity
  • Business & Finance
  • SEO
  • business ideas
  • News
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap

How Taylorr Doubled His High-Ticket Close Rate with Our “Irresistible” Offer Framework

  • Home
  • How Taylorr Doubled His High-Ticket Close Rate with Our “Irresistible” Offer Framework
By: Maryanne M. Macdonald Posted on May 2, 2022

Table of Contents

  • Breaking Down Taylorr’s New Irresistible Offer
  • The Surprisingly Simple Guarantee That Doubled Taylorr’s Conversion Rate
  • Tired of Your Low-Converting Offer? Let’s talk.

“The offer became so irresistible that selling it is just…it’s butter. It’s so easy.”

What if selling your product actually felt easy instead of painfully awkward?

Most coaches and course creators think getting there is hard, but it’s actually incredibly simple.

Related Posts:

  • Failed Login

That’s what our client Taylorr Payne recently realized (he’s the guy quoted above).

In the past, he was juggling what he described as a “smorgasbord” of offers.

Clients had SO many options that they rarely purchased the one that’s most valuable to Taylorr’s business…

…until he hired us to coach him.

We put his business through our Irresistible Offer Framework and his conversion rate doubled.

Now, when he sells his high-ticket Accelerator coaching program, it’s such a no-brainer that clients feel stupid saying no.

“This is why I sold two accelerators today. That’s $10,000, by the way” he said. “ I’ve sold 15 of these things since the last time that number got updated. And the biggest reason why is I found out how to talk about us as one offer.”

How you talk about your offer is the single biggest growth opportunity for SO many businesses.

With that in mind, I invited Taylorr to come on Shop Talk and share the exact changes he made to SpeakerFlow’s offer, so you can apply the same approach to your own.

Listen in on our conversation below, then read the full post for a breakdown of the changes Taylorr made to his offer!

Want My Team to Find the Perfect Marketing Strategy for Your Business?

Click here to book a free Strategy Call—one of my in-house experts will study your business, hop on a call, and we will do a deep dive analysis into your best opportunities for growth.

Check out Taylorr’s business, SpeakerFlow, here.

Breaking Down Taylorr’s New Irresistible Offer

Before we dig into Taylorr’s offer, let’s take a closer look at how his business works.

His Company: Taylorr’s company is called SpeakerFlow. They give speakers, coaches, and consultants systems and coaching that help them take control of their business, stay in their zone of genius, and get out of the weeds.

His Products: He has two primary products. The first is CRM software called SpeakerFlow CRM:

The second product is a coaching program called SpeakerFlow Accelerator:

Problem SpeakerFlow Solves:

Both of these products help speakers systemize their businesses so they can grow beyond the plateau they’ve hit.

The Problem:

Taylorr knows exactly who his ideal customer is.

He knows exactly how to solve their problems.

He’s created multiple great products that get the job done.

You can build a really nice business just by getting those things right.

But if you haven’t nailed your offer, you will always be leaving money (and growth) on the table.

Think about it—there are millions of ways to package a CRM and coaching program. You could sell them separately. You could sell them together. You could do one-time feeds. You could do a subscription model. You could do a blend of both.

And that’s without mentioning the millions of ways you could describe each offer you come up with.

Until recently, Taylorr was putting WAY too many offers on the table for his potential customers.

“We had a smorgasbord of different offers you could pay for. It was kind of confusing,” he said. “We had this software for $39, and we have this one where you can pay us $3,000 one time, and by the way we do coaching.”

The first step? Stop offering so many different things.

Taylorr whittled down his “smorgasbord” of offers to just two options:

  • Option A – Just the CRM + full setup ($3,000 one-time fee + $45/month per user): Taylorr’s team will fully implement the SpeakerFlow CRM in the client’s business. Everything will be up and running—all the client has to do is put the key in the ignition.
  • Option B – CRM + full setup + Accelerator coaching program ($5,000 one-time fee + $1,000/month): Everything in Option A with coaching layered on top of the software. SpeakerFlow guides your business strategy on an ongoing basis.

Simple, right?

But it’s not just about simplicity.

His conversion rates are also skyrocketing because he frames these options brilliantly when talking to prospects on discovery/sales calls.

After he’s gone through the process of uncovering the problems in a prospect’s business and painting a clear picture of the solutions, he lets them know there are two ways to work with SpeakerFlow:

“We can either just implement technology, where we’re order takers and you tell us what you want and we’ll just get it in place,” he said. “Or we can be a strategic partner—help you plan out your business and then build the systems around that and work with you ongoing to make sure they’re polished.”

When he talks about their offers, he’s not just comparing software versus coaching. Those words don’t even come up at all!

Instead, it’s about implementation versus strategy.

“And that value proposition, that difference between just implementation versus strategy, it’s hurtful for people to not go with the Accelerator as the main program,” Taylorr said.

That’s how you know you have a great offer—when it literally pains people to turn it down.

But if you really want to ratchet things up, you can take it one degree further.

Instead of just making it painful to turn your offer down…make it straight up dumb.

How? With a simple guarantee.

The Surprisingly Simple Guarantee That Doubled Taylorr’s Conversion Rate

In addition to tweaking his offer, Taylorr also implemented a simple 90-day guarantee that he says has immediately moved the needle on their conversion rates.

“It’s very simple,” he said. “If in 90 days you don’t feel like you have complete control of your business, meaning that this is not the best path forward to you systemizing and growing, and you don’t see the light at the end of the tunnel, we want to give you every dollar back.”

There are only three conditions:

  • The customer must complete at least half of the tasks SpeakerFlow assigns them.
  • They must reach out if something is wrong.
  • The refund request can’t be the first time they’ve heard from the customer.

The results were shocking—even to Taylorr!

Initially, he worried that a “satisfaction” style guarantee would be too fluffy, but that hasn’t been the case at all.

Instead, it’s allowed him to get past the #1 objection every high-ticket coaching program faces: The price.

“Everyone [in the past] would always have a budget issue. $5,000 is a lot. And then $1,000 per month. [They] could potentially hire a VA for that amount. They would kind of hem and haw, and it was because of the risk,” he said.

Nothing de-risks an offer like a guarantee. Test one in your business immediately and you’ll be shocked at the difference it makes.

Tired of Your Low-Converting Offer? Let’s talk.

I’d love to walk you through the same process we used with Taylorr to double his offer’s conversion rate.

Book a Strategy Call with my team so we can take a closer look at your business and show you the biggest opportunities with your offer right now. Plus, if it’s a good fit, we’ll show you what it would look like for us to coach you like we coached Taylorr.

Grab a spot on our calendar here to get started.

On the call, we’ll show you:

  • Growth opportunities you’re currently overlooking in your business.
  • The step-by-step process you can use to take advantage of those opportunities.
  • What it would look like to have my team individually coach you through the entire process.

Here’s the link to grab your spot.

Talk soon!

Categories: News Tags: "Taking Care Of Business, Amazon Business Credit Card, American Airlines Business Class, At&T Business Login, Austin Business Journal, Best Bank For Small Business, Best Business Bank Accounts, Best Business Schools In Us, Best Business To Start, British Airways Business Class, Business Attire Men, Business Card Ideas, Business Casual Shoes For Women, Business Continuity Planning, Business Entity Search, Business Letter Template, Business Management Degree, Business Manager Facebook, Business Plan Outline, Business School Rankings, Colorado Business Search, Delaware Business Entity Search, Drop Shipping Business, Family Business Bet, Fox Business Live, Georgia Sos Business Search, Google Business Account, Harvest Small Business Finance, How To Build Business Credit, Is Saturday A Business Day, Is Sears Still In Business, Microsoft 365 Business, My Business Google, Name Generator Business, None Of Your Business, Ny Sos Business Search, Open A Business Bank Account, Pa Business Search", Plus Size Business Casual, Pnc Business Banking, Sos Business Search Ca, Sunbiz Business Search, The Business Of Being Born, Turbotax Home And Business 2020, Tx Sos Business Search, Venmo For Business, Verizon Business Plans, Virtual Address For Business, What Are Business Days, Women Business Casual

Post navigation

Oil scores fifth straight monthly gain as supply fears top China lockdowns (NYSEARCA:XLE)
How Companies Can Prepare for a Long Run of High Inflation

Recent Posts

  • How to Find the Right Agency for Your Business
  • 26 Spare Room Business Ideas
  • 4 Reasons Why Personalization Is Key In Content Marketing
  • “EVs could cause Israel’s electric grid to collapse”
  • The 15 Most Common Reasons Small Businesses and Startups Fail

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • November 2018
  • October 2018

Categories

  • Advertising & Marketing
  • Business & Finance
  • business ideas
  • News
  • Oportunity
  • SEO

buy backlinks

Intellifluence Trusted Blogger
e609160e355e0494816484529614f01bb01f2ac2

BL

TL

Visit Now

computer monitors for sale
Copyright © 2022 northafricaunited All Rights Reserved | Magpaper by Theme Palace
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT