December 1, 2022

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Extensions and souvenirs | Seth's Blog

Extensions and souvenirs | Seth’s Blog

When a brand is thriving, there is usually a desire to lengthen it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the films, but designed a thing new and precious as nicely. Disneyland experienced some of the Disney essence and then crafted a little something additive and new.

Apple did the exact same issue with the Iphone in extending the brand name of the Mac.

On the other hand, the new Leica view is just a souvenir. It is not a greater observe. It’s not more of a Leica than any of a dozen other overpriced watches could be found to be. It is merely there to remind you that you liked the authentic. It’s a memento of a feeling, not the creator.

Practically nothing erroneous with a souvenir. I’m certain Leica will make a gain from their look at with little destruction to the guarantee that the manufacturer by itself makes. But make also a lot of souvenirs and you develop into a hollow shell, wasting the probability to make the adjust you find.

The crappy t-shirt you acquired at your favorite musician’s live performance is a memento, but they shouldn’t depend on that as their legacy or the engine of their expansion.

All day, person creators have to make selections about what they’re going to do following. Occasionally we can produce an extension. And often, we make a decision to make a souvenir as a substitute.