In episode 125, Tyler is joined by Curt Staubach who speaks on retention advertising methods used at Accurate Shot Gun Club and how they crafted an electronic mail list with more than 10 million subscribers.
In Episode 125 of the Lion’s Share Advertising Podcast, Tyler and Jon talk about the most current information: immediate-to-purchaser manufacturers can now invest in advertisements on Amazon that drive website traffic to the brand’s internet site. They discuss the possible gains that this has for makes, like helping to guideline purchasers to your site.
Then Tyler introduces this episode’s visitor: Curt Staubach, Director of Promoting at Correct Shot Gun Club.
In their conversation, Tyler and Curt converse about retention marketing strategies used at Accurate Shot Gun Club and how they created an email list with more than 10 million subscribers.
To end the episode, Curt leaves us with his crucial takeaway: remain constant with your advertising approach and treat marketing and advertising like a marathon.
01:10 -What is in the Information: direct-to-buyer models can now acquire ads on Amazon that travel targeted visitors to the brand’s internet site
06:20 – Showcased Visitor: Curt Staubach, Director of Internet marketing at True Shot Gun Club
07:15 – About True Shot Gun Club
07:50 – Constructing an e mail listing of 10 million subscribers
10:33 – Acquiring strategic partnerships with other manufacturers
12:50 – How 10 million email subscribers effects overall advertising system
15:06 – Making use of contests as a retention advertising and marketing tactic
18:22 – The technology behind Genuine Shot Gun Club’s retention promoting
21:51 – Fidelitas’ role in Correct Shot Gun Club’s retention marketing
24:35 – Getting started off with segmentation
26:08 – Keeping a substantial open up charge with substantial e mail deliver frequency
28:30 – Most crucial KPIs in retention marketing
30:32 – Important Takeaway: Be Steady Promoting is a marathon
32:53 – Outro